Cairo, Egypt, 14th of February, 2023
Vodafone Egypt, in collaboration with several private and public entities and organizations in Egypt, launched the Egyptian Gender Alliance (EGA) to empower women's leadership and role in the workplace, in the presence of H.E. Ambassador Soha Gendi, Minister of Emigration and Expatriates' Affairs. The alliance’s main objective is to emphasize the significant role and impact of women in developing society, and providing the necessary support women need across all sectors.
The alliance was formed in partnership with the Ministry of Communications and Information Technology (MCIT), the National Council of Women, United Nations Women, Vodafone Egypt, Procter & Gamble, PepsiCo, Microsoft, Cisco, and Simon-Kucher & Partners.
The EGA was launched during a grand ceremony hosted by Vodafone Egypt and attended by leaders and representatives of partnered entities. Mr. Mohamed Abdallah, CEO of Vodafone Egypt, welcomed all participants, after which Mrs. Leanne Wood, Chief Human Resources Officer at Vodafone, gave an introductory speech.
The ceremony included a panel discussion, moderated by TV host, Mariam Amin, discussing women’s role in all life aspects, particularly at social and economic levels. The panel was attended by representatives of the MCIT, National Council of Women, United Nations Women, Vodafone, Procter & Gamble, Microsoft, Cisco, and Simon-Kucher & Partners.
The Egyptian Gender Alliance is aligned with the Egyptian women’s empowerment strategy and objectives, sustainable development goals, and Egypt's 2030 Vision, aimed at empowering women economically and socially by improving their capabilities and enhancing their skills.
The alliance agreed to establish the EGA Academy to provide the necessary training programs needed to improve and develop the skills and competencies of women in the workplace and society as a whole.
Alliance members also held a series of meetings, workshops, and studies to define the desired goals of the initiative, the role of each partner in the initiative, and the type of support required to further support women at work.
The first of its kind, the alliance embraces and combines the joint efforts of many institutions, companies, and organizations addressing challenges that women face, reflecting the concerted efforts of various sectors to promote gender equality, empower women in workplaces and society, and enhance their social and economic independence.