The Awareness Campaign is initiated with Donations of 10 Million Egyptian Pounds from Vodafone to the Ministry of Health to Combat COVID-19
Vodafone sends Awareness Message to Every Customer
Vodafone Egypt and its Foundation: A unified strategic plan, aimed at supporting the government in facing the repercussions of COVID-19 Crisis
Vodafone Egypt announced its collaboration with Vodafone Egypt Foundation to launch a donations campaign through SMS messages to support the efforts of the country and the Ministry of Health in preventing and combating COVID-19. The awareness campaign is initiated with donating 10 million Egyptian Pounds to the Ministry of Health to support its endeavors in combating the disease. This campaign comes as part of Vodafone’s role towards the Egyptians society, which is driven by the company’s belief in the importance of solidarity and cooperation between the various state institutions along with the private sector and citizens to overcome these tough times.
Vodafone Egypt and Vodafone Egypt Foundation stress their keenness at maintaining their prominent role in advancing development in the Egyptian society in many pivotal fields, most importantly education and health, especially in those difficult times the country is going through. Vodafone Egypt and Vodafone Egypt Foundation both adopted the same unified strategy that aims to support the government in combating COVID-19. The two entities joint collaboration capitalizes on the number one network and services provider’s latest tech solutions and services aid the country in preventing the spread of COVID-19. Moreover, Vodafone Egypt Foundation launched an online educational platform “Ta3limy” to assist the Egyptian students in the remote education process following the government’s decision to close schools in this current predicament as a precautionary measure.
Besides the financial support, Vodafone Egypt has launched a free SMS awareness campaign that grants Vodafone’s clients the opportunity to positively contribute to supporting the efforts of the Ministry of Health. Every time a customer receives an awareness message, Vodafone Egypt donates the amount of 1 EGP for the cause. This way, Vodafone Egypt leverages on its capabilities to reach and mobilize the customers to contribute to this aim. In parallel, the number one mobile network in Egypt, helps in spreading correct and trustworthy information about the disease and the right ways to protect ourselves from, which are provided by the Ministry of Health.
Expressing gratitude towards the massive effort exerted by doctors, nursing staff and all medical personnel in providing the necessary healthcare across quarantine hospitals, Vodafone Egypt collaborates with the National Telecommunications Regulatory Authority and the Ministry of Health to provide the medical staff with 3,000 minutes and 10 GB per month free of charge.
Alexandre Froment, CEO of Vodafone Egypt stated: “the social responsibility of the private sector is more evident than ever before. We hope that our initiative will be the beginning for more companies to act up to the needs of the society and support the efforts of the Egyptian government to combat the pandemic to overcome those difficult times. Vodafone Egypt is committed to its role towards the Egyptian society as part of it. We exploit all our technological solutions in order to facilitate the lives of Egyptians and maintain their safety and protection.”
Froment further commented on the exceptional service provided by Vodafone saying: “the crisis that Egypt is experiencing and most of the countries in the world are suffering from, has urged the mega companies and enterprises to act upon its social responsibility role to help overcome this crisis. We are keen on providing this service to allow everyone to participate and our clients to engage in spreading awareness about the correct precautionary measures for everyone to benefit from it.” Froment also added: “Vodafone cooperates with Vodafone Egypt to achieve the maximum objectives of this initiative which starts with providing 10 million pounds to the Ministry of Health, for the sake of purchasing the necessary medical equipment needed in quarantine hospitals, in order to support the Ministry's efforts in combating the virus.”
It is worth noting that Vodafone launched a campaign under the slogan "Stay at home" to urge citizens to stick to their houses in an attempt to curb the spread of the disease