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For retailers, being ready means knowing how to respond to today’s customer preferences.
Today’s customers are more demanding and more connected than ever. Online and in-store shopping are blurring and there is no greater opportunity than now for retailers to invest in new strategies that open up customer shopping options. The percentage of retail sales made online is growing every year and we’ve also seen a rise in the “Clicks and Bricks” customer, who researches online and buys in store or vice versa. Our fixed, mobile and hosting technologies offer your customers flexible, efficient and attractive options while managing operational costs.
Customers expect a full retail experience whether they choose to shop online or in store – or both, as with Click and Collect and other multi-channel experiences. Convenience is paramount to customers, so you need to be where your customers are.
The high street continues to thrive despite online competition, but will need to continually redefine itself for a digital future. Customers expect a seamless multi-channel experience and in-store connectivity like self-service screens and Wi-Fi. A digitally-enabled store is crucial to deliver great service and give customers the choice they desire.
An expectation for personalized retail experience requires a deep understanding of existing and potential customers’ needs. New Wi-Fi and analytics technology can tell you how your customers browse, compare and buy from your stores – so you can offer an experience that’s right for them.
24/7 customer service and sales means nothing if your supply chain can’t keep up! Supply chains must be efficient, intelligent and dynamic, too! Using Machine-to-Machine (M2M) technology you can improve the way goods are ordered, tracked and delivered to customers.
Your customers expect fast delivery and consistently great service. You need robust systems that work with legacy technology and are flexible enough for the future, to avoid the risk of websites crashing, stock misinformation or data security breaches.
Everyone is becoming more tech-savvy, but without cultural support within your business your employees may be the ones lagging behind. Your staff is your greatest asset but they can only be empowered to innovate if you support them with tools that help them thrive.