Strategy

Our Strategy

In 2019, Vodafone established a clear purpose and brought it to life since then, despite the pandemic. Now, there is a need to properly evolve and reflect Vodafone's actions towards ESG advancements. We build upon the Vodafone Group Strategy to drive positive change for the planet and humanity through three purpose pillars while ensuring we act responsibly and ethically wherever we operate.

At the core of our purpose is our commitment to sustainability, and we are tirelessly searching for ways to expand our positive impact. Being a purpose-led company, and in line with the path of Vodafone Group, Vodafone Egypt harnesses its expertise and capacities to enable digitalization and inclusion which don’t come at a cost to the environment. Our integrated Economic, Environmental, Social and Governance (EESG) approach contributes to surfacing hidden sustainability thematic areas where we believe we would have the biggest impact in and what we want to be known for over the next years as the nation’s largest telecommunication company.

Fair Pay Principles

At Vodafone, our Fair Pay Principles govern our approach to reward across our business. We apply these six principles to every employee regardless of level, location, or role.

Market competitive

The pay of our people is reflective of their skills, role and function, and the external market. We annually review the pay of each employee and actively manage any who fall below the market competitive range.

Free from discrimination

We work with independent organizations, the Fair Wage Network, to assess how our pay compares to the “living wage” in each of our markets because we are committed to providing a good standard of living for our people and their family.

Provide a good standard of living

We work with independent organisations, the Fair Wage Network, to assess how our pay compares to the “living wage” in each of our markets because we are committed to providing a good standard of living for our people and their family.

We connect for a better future by enabling inclusive and sustainable digital societies

We aspire to play a critical role in delivering the next-generation connectivity that creates a resilient, transformative digital future that works for everyone. With the customer at the heart of this change, we aim to celebrate the human spirit and develop meaningful technologies to serve diverse and unique human needs. The expansion of focus has influenced our capacities to provide benefits and necessary services to our customers from all backgrounds, allowing us to step up ambitious actions in areas such as inclusion, access to modern services and technological literacy.

Our formula

We believe by harnessing technology and innovation – we can support millions of people and their communities to stay connected

Purpose Pillars

In Vodafone Egypt, our Sustainable Business Strategy is all about establishing a digital, prosperous, and inclusive society. Delivery of our sustainability strategy is embedded in Vodafone’s overarching Social Contract, which describes the difference we make in supporting and contributing to the communities where we operate.

DIGITAL SOCIETY	INCLUSION FOR ALL	PLANET
We harness the power of connectivity and digital services to strengthen the resilience of economies. Through our networks and data flows, we connect people and communities across Egypt.	We enable the digital society to be accessible to all, with no one left behind through connectivity, digital skills and streamlined access to education, healthcare and finance.	We believe that urgent and sustained action is required to address the climate emergency, and we are committed to ensuring commercial success does not come at a cost to the environment.

Social Contract: Our Blueprint For Change

The Social Contract to which Vodafone Egypt abides serves as our guidelines in building partnerships with governments, policy makers, and civil society, and represents our commitment to developing a fruitful and impactful collaboration with them. It also drives our engagement on the pertinent social issues across the UN SDGs and Egypt’s Vision 2030 priorities to support reaching local sustainability targets. In return, we expect governments, policy-makers and regulators to adopt a pro-investment, pro-innovation approach to allow network operators to make sufficient returns on their investments. Our Social Contract is built on three pillars – Trust, Fairness and Leadership – to enable the connectivity sector and the wider world thrive together.

TRUST	FAIRNESS	LEADERSHIP
Simplified and transparent pricing Security of our networks and customer data Customer-oriented technology development Digital inclusion, particularly for women and young people Reducing impact on the planet	Closing the rural divide Investment in network Quality and resilience Fair competition across the ecosystem Sustainable market structure Enabled network sharing Lower deployment costs Non-discriminatory spectrum auctions Common European framework for security	Leader in convergence, IoT and mobile financial services Industry leader on network sharing Digitisation of other industries Partnerships to enhance service delivery Diverse vendors based on Open RAN Vodafone Foundation to push tech innovation for social good

Our contribution to SDGs & Egypt Vision 2030

Following the materiality assessment, we classified all our initiatives by material topics and looked at more specific contributions. This section presents the impact of various initiatives implemented by Vodafone Egypt that contribute to achieving the UN Sustainable Development Goals (SDGs) and the Egypt Vision 2030 goals, which reflect how SDGs are manifested in the national context. Read more on how Vodafone Group accelerates delivery across the SDGs through connectivity, infrastructure, digital innovations and partnerships.

MATERIAL TOPIC	MATERIAL TOPIC																	EGYPT’S VISION 2030 OBJECTIVES							STAKEHOLDERS
MATERIAL TOPIC	MATERIAL TOPIC																								STAKEHOLDERS
Digitalization	IoT Products and Services							8	9		11							1		3	4
	Omni Clouds								9	10										3	4
	Self-help Machines								9									1	2		4
	Vodafone App								9									1			4
	Software Solutions for SMEs							8	9											3	4
	Increasing 3G/4G Footprint to 95%							8	9	10									2	3	4
	Vodafone Cash							8	9	10								1	2	3	4
Community Engagement and Impact	Encouraging 44 million Customers to Donate	1	3															1	2
	Medical Workers Celebration Initiative	1	3															1	2
	Digitizing the Universal Health Insurance in Egypt		3						9	10								1	2		4
	Connectivity across quarantine hospitals		3						9	10								1	2		4
	“Yalla Sharek” Volunteering Program							8		10									2
Diversity and inclusion	Vodafone Appreciation Week							8											2
	Catholic Relief	1		4						10								1	2		4
	“Fekretek” Ideathon			4	5					10									2		4
	Isolated Villages Revival				5					10								1	2
	International Women’s Day				5														2
	Disability Day									10									2
	Youth Committee				5					10									2				6
	Egyptian Gender Equity Seal				5					10									2
	E3rafly App for the visually impaired									10								1	2
	Connectivity to Orphanages			4	5					10	11						17	1	2		4
Education & Training	Ta3limy		3	4					9	10								1	2		4
	Education Sims Initiative			4																	4
	Begin			4				8												3	4
	Discover Program for Fresh Graduate			4	5			8											2		4
	Leadership Academy & Online Platform			4				8												3	4
	Instant Network Schools by Vodafone Foundation	1		4						10								1	2		4
Wellbeing, Health and Safety	Pulse Survey		3																2
	Employee Health Support and Screening		3																2
	Ergonomics Awareness		3	4															2		4
	Mental Health Awareness		3																2
	Emergency Preparedness		3								11								2
	Nada Foundation for Road Safety Collaboration		3	4													16		2		4		6
	Vaccinating Employees and Vaccine Distribution Portal	1	3								11							1
Circular Economy, Resources, and Waste	E-Tadweer App (E-Waste recycling app)						7		9			12	13									5
	Going Paperless and Eliminating Plastics											12	13									5
	Haystack (digital business card sharing app)											12	13								4	5
	Green Sims (sim cards with % recycled content)											12	13								4	5
	Digital partner at the Green Economy Forum						7		9			12	13									5
Climate and Energy	Renewable Energy Operating Sites						7	8				12	13									5
	Smart Village Buildings Solar PV projects						7	8				12	13									5
	Energy and Water Efficiency Measures					6						12	13									5
	Earth Hour Day			4									13	14	15						4	5
	Green Team and Energy Efficiency Training			4				8				12	13								4	5
	#Passion4Action											12										5
Employee Satisfaction	Ramadan Digital Experience		3															1
	Connecting our Leaders		3													16			2				6
	The New Normal (COVID-19 adjusted working conditions)		3					8								16		1	2	3
	22nd Anniversary Celebration							8												3
	Online Cairokee Concert		3															1
	Purpose and Spirit Employee Engagement Initiatives		3															1	2
	Virtual “Bring Your Kids to Work” Event		3															1	2
Cybersecurity and Data Privacy	Vodafone Egypt and GDPR						7	8												3	4			7
Cybersecurity and Data Privacy	Vodafone’s Privacy Risk Management Program							8												3	4		6	7
ESG Risk Management	ESG-related Policies							8	9			12								3			6
ESG Risk Management	Risk Management							8	9											3			6

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